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When conducting the research for the book, Coles was most surprised to see a central theme crop up: people were keeping their communication online for a long time before meeting in real life. While they are brilliant tools to meet new people, digital exchanges shouldn’t be used as a means to determine if someone is relationship material.“The key thing to inject the real person into it is get offline.
But Match confirmed last month it plans to launch that feature in its own app.In the complaint, Match says it "applauds Bumble's efforts at empowering women, both in its app and offline" and "cares deeply both about its women users and about women's issues generally." "This case is simply about forcing Bumble to stop competing with Match and Tinder using Match's own inventions, patented designs, trademarks, and trade secrets," it says.The lawsuit is the first time that Match Group, which also owns dating sites Plenty of Fish and Match.com, has enforced the patents it secured on swiping and double opt-ins for dating matches on Tinder, according to a company spokesperson. Bumble was launched by Whitney Wolfe Herd, an early employee at Tinder.Coles urges daters to take it slow, and not let the digital communication accelerate the relationship. And it's not actually how people fall in love,” says Coles.“For the most part, people fall in love with people they know that they've actually done things with, and that they've built up a commonality with.
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Or so says Joanna Coles, the Chief Content Officer of Hearst Magazines and author of the new book "Love Rules: How to Find a Real Relationship in the Digital World." Just like one cannot get behind the wheel without learning the rules of the road, you can’t successfully navigate online dating without understanding the terrain.